Leverage of human brain has been to develop and “evolve” with times, which has been the fundamental of exponential growth in Modern times. Starting from the industrial revolution, Consumerism has been the pillar of growth to propel and impact our lives to what it has become i.e. virtuous economic cycle – the more we spend, more businesses grow and more wages increase.
Yet, it’s surprising how there is constant bashing around the excessive reliance on non-essentials vs essentials products & servcieswhere essentials being vegetables, raw material, Oil/LPG etc. and non-essentials being services like Printing, Electronic Appliances, Gadgets, Eating out etc.
Further, this constant ranting about humans having reached a level of exploitation of resources where the nature couldn’t take it anymore, causing the entire world in state of disarray like today’s time.
Dire need for us to put facts in to place about non essentials –
· Majority of consumption exist because of it
· Majority of jobs exist because of it
· Majority of our problems exist because of our chase of non-essential commodities / services
· Leading to our ever increasing need for solving their “niche” problems
For most of early history, the inhabitants have owned more or less, nothing. The clothes they stood up in, some cooking bowls and basic farming implements. As a result, Nations and people remained consistently poor with Global GDP’s not growing at all on year to year basis. It was only post 1800 with European revolution with wages increasing people had the luxury of owning “small luxuries”
We need to ask ourselves is that the future what we are seeing for ourselves and our businesses?
So, it’s imperative to understand the value of encouraging consumption across other sector inturn Consumerism and bring it to the forefront of growth post COVID – to boost economy with Small and Medium Businesses, getting lives back to normal.
Even when today, liquor vends have been flocked by people at large after a 40 day haul – why can’t the system be evolved to allow home delivery or dedicated slot with capping based mechanism. It about doing the same thing differently.
Closing it with the most epic lines from the movie “Wall Street” –
“Greed, for lack of a better word, is good. Greed is right, greed works. Greed clarifies, cuts through, and captures the essence of the evolutionary spirit. Greed, in all of its forms; greed for life, for money, for love, knowledge has marked the upward surge of mankind.” – Gordon Gekko